Amid the bustling body care industry, Omno, a Singaporean brand founded by Carmen Butt, is carving a unique niche by combining luxury, sustainability, and inclusivity into its body care offerings. Launched during the global pandemic, Omno integrates industry expertise with a deep commitment to well-being, offering customers a body care experience that transcends the ordinary.
A Singaporean Brand with Global Appeal
Omno’s roots in Singapore are central to its identity and growth strategy. Carmen Butt, the brand’s founder, highlights the importance of these roots in establishing meaningful partnerships. “Being based in Singapore has allowed us to build strong relationships with some of the country’s most iconic establishments,” she shares. These partnerships, including collaborations with luxury hotels such as Raffles Hotel and boutique fitness studios, enable Omno to provide premium self-care experiences beyond the traditional retail model.
These partnerships emphasize Omno’s appeal in high-end spaces where exclusivity and quality are paramount. The flagship store in New Bahru reflects the brand’s ethos, blending sustainability, design, and thoughtful product formulation into a tangible, immersive experience for consumers.
Moreover, Omno’s dedication to inclusivity sets it apart. Through collaborations with the Association for Persons with Special Needs (APSN), the brand provides meaningful employment to individuals with intellectual disabilities, reinforcing its commitment to community and social responsibility.
The Birth of Omno
Carmen Butt’s decision to launch Omno was influenced by her background in medical science and the personal care industry, along with shifts in consumer behavior during the pandemic. As wellness, ingredient transparency, and mindful consumption became increasingly prioritized, Carmen saw an opportunity to meet the demand for luxurious yet environmentally conscious body care. “The turning point came during the pandemic, when consumers began prioritizing well-being, ingredient transparency, and mindful self-care,” she recalls.
Founded in 2021, Omno leveraged the growing interest in self-care and digital engagement, allowing the brand to connect with consumers in innovative ways. The pandemic, while presenting challenges, provided the brand with an opportunity to build strong relationships with its audience through online platforms and strategic partnerships.
Challenging Traditional Body Care Standards
Omno is dedicated to redefining body care, elevating it from a simple routine to a vital wellness practice. Carmen emphasizes the brand’s commitment to using facial-grade ingredients for the body, addressing skin health holistically. “Body care has long been seen as secondary… But the skin on our body undergoes the same stressors as facial skin,” she points out.
In addition to skin barrier health, hydration, and rejuvenation, Omno places a strong emphasis on scent, collaborating with world-renowned perfumers to create luxurious, performance-driven fragrances that elevate the entire sensory experience. This unique approach distinguishes Omno, transforming body care into a daily ritual of indulgence.
Sustainability and Clean Beauty at Omno
Sustainability is a cornerstone of Omno’s philosophy. Carmen stresses the brand’s rigorous policies against harmful chemicals and its commitment to transparent, sustainable sourcing. “Managing our own supply chain is costly but ensures full transparency and control,” she explains. This commitment extends to packaging, where Omno prioritizes recycled materials and sustainable options, even when more cost-effective alternatives are available.
Looking to the future, Omno embraces the clean beauty and skinimalism movements, offering multi-benefit, minimalist body care routines that do not compromise on quality. Products like the Gaea Solar Defence embody this approach, providing comprehensive benefits with streamlined formulations.
Omno’s vision is to transform body care into a luxurious, mindful ritual that celebrates both individual and environmental health. By combining science, sustainability, and inclusivity, Omno is shaping the future of body care, ensuring that every product not only elevates the consumer experience but also supports a more sustainable and inclusive world.
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