Cecred, the hair care line founded by Beyoncé Knowles-Carter, has officially launched in more than 1,400 Ulta Beauty locations across the United States, including online. This marks the largest exclusive hair care roll-out in Ulta’s history, further expanding the brand’s reach to new and existing customers.
The debut will feature Cecred’s full Foundation Collection, which includes fan favorites such as the Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and the Restoring Hair & Edge Drops. These products will be available for purchase both in-store and online through Ulta’s platform.
As part of the exclusive partnership, Cecred will receive prominent in-store displays and branded elements across Ulta Beauty locations. This includes customized fixtures and innovative merchandising, with life-size, shoppable displays of the brand’s patent-pending bottles. Additionally, the collaboration will feature a first-of-its-kind salon integration, bringing Cecred’s signature products directly to Ulta’s full-service salon experiences.
In a statement, Cecred emphasized the significance of Ulta Beauty’s role in the brand’s expansion. “As the only specialty beauty retailer with a full-service salon in every store and a beauty destination for all generations, Ulta Beauty is ideally positioned to introduce Cecred’s salon-quality formulas and potent ingredients to a wider consumer base.”
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