L’Oréal is intensifying its focus on beauty innovation across the South Asia Pacific, Middle East, and North Africa (SAPMENA) region with the launch of its 2025 Big Bang Beauty Tech Innovation Program.
This new initiative is designed to support startups by providing them with the opportunity to collaborate with L’Oréal’s 37 brands, gain exposure in 35 markets, and engage in a year-long mentorship program led by senior executives.
The program, which now includes Australia and New Zealand, encourages startups to explore five critical themes: Science for Beauty, Consumer Experience, Content & Media, New Commerce, and Tech for Good.
Vismay Sharma, President of L’Oréal SAPMENA, emphasized the significance of the program: “By partnering with innovative startups to co-create and co-develop beauty tech and science solutions, we aim to accelerate the pace of innovation and enhance the beauty experience for consumers across the SAPMENA region.”
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