Tilt, an innovative new beauty brand, has launched its collection of accessible makeup products designed to make everyday beauty routines more user-friendly. The brand’s debut collection is now available for purchase online at tiltbeauty.com.
Tilt’s product line, which features Lashscape Mascara and Grip Stick Hydrating Lip Treatment, is specially designed with ergonomic packaging and soothing formulas. It’s the first beauty brand to receive the prestigious Arthritis Foundation’s Ease of Use Certification, a recognition that highlights products that are easier for individuals with physical challenges to use. Additionally, the brand has earned the National Psoriasis Foundation’s Seal of Recognition, further emphasizing its commitment to accessibility and inclusivity.
Founder Aerin Glazer, who lives with chronic pain, saw firsthand how traditional beauty products can be challenging to use. With this experience, she set out to create makeup that was both accessible and aesthetically pleasing. The Tilt collection features innovative designs, including a unique window at the bottom of each product for better visibility and ease of use.
To enhance accessibility further, Tilt has partnered with the Braille Institute to incorporate the Atkinson Hyperlegible font on its website and packaging, making the products more readable for individuals with low vision. In addition, the product cartons include braille for greater inclusivity.
Tilt’s accessible approach reflects the growing trend in the beauty industry toward more inclusive and user-friendly products, aiming to cater to a diverse range of consumers.
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