Dior Beauty has announced the launch of its newly reformulated skincare duo, Capture The Serum and The Day Cream for the face and neck, fronted by an impressive roster of global icons. The two products are designed to hydrate and firm the skin with the added benefit of OX-C Treatment Technology, a new active ingredient that enhances oxygen levels in the skin, promoting collagen production for increased firmness and smoother texture.
The newly revamped Capture line, which retains the signature hydration and firming properties of its predecessors, incorporates cutting-edge technology aimed at revitalizing the skin. OX-C Treatment Technology works in synergy with other key ingredients, including lily extract and peptides, to enhance skin’s freshness and vitality. The Serum boasts 97% natural-origin ingredients, while The Day Cream contains 92% natural ingredients.
To mark the launch, Dior Beauty has tapped six distinguished women, aged 27 to 77, for the campaign, emphasizing the brand’s commitment to inclusivity in its anti-aging skincare range. The ambassadors include actress Glenn Close, model and actress Laetitia Casta, artist Xin Liu, actresses Rosamund Pike and Sonam Kapoor, and tennis legend Venus Williams. Each woman is featured in the campaign wearing a simple white shirt, where they share their personal reflections on the importance of maintaining healthy, radiant skin.
The Capture Serum offers an immediate tensing sensation, leaving the skin visibly firmer and smoother, while The Day Cream provides an instant plumping effect for a more hydrated, youthful appearance. The products are now available at Dior Beauty counters, including Boots. The Serum is priced at €86.30 for 30ml, and The Day Cream is available for €108 for 50ml.
This new skincare launch by Dior Beauty combines innovative technology with natural ingredients to cater to diverse age groups, reaffirming the brand’s dedication to promoting beauty at any stage of life.
Related Topics
