Menopausal women, a historically underserved demographic in health and wellness, are increasingly asserting their needs within the fitness industry, prompting a shift in programming and attention.
Shannon Tracey, VP of Sales and Marketing at Xplor Mariana Tek, highlighted this evolving landscape, noting the industry’s previous neglect of menopause-related research and discussions. However, recent years have seen a significant change, with heightened awareness about the impact of menopause on fitness routines and overall wellness.
“Consumers now view wellness holistically, beyond mere fitness,” Tracey emphasized, underscoring a broader societal shift towards understanding the body’s natural transitions.
Holly Rilinger, founder of Lifted, echoed this sentiment, citing her clients’ increasing requests for tailored fitness solutions addressing menopausal challenges. Launching the virtual Menopause Bootcamp this year, Rilinger aims to provide a supportive environment for strength training that accommodates women of all ages.
“Strength training is crucial for women’s health as they age,” Rilinger explained, emphasizing its role in maintaining mobility and preventing age-related health issues.
Antonietta Vicario, Chief Training Officer at Pvolve, emphasized the need for specialized exercise programs as women navigate changes in body composition and metabolism during menopause. Pvolve has responded by introducing classes targeting menopausal needs, focusing on weight training, cardio intervals, mobility, and stability.
Tracey suggested practical steps for fitness studios to better cater to menopausal clients, such as gathering feedback and tailoring programs using platforms like Xplor Mariana Tek.
“By adapting to the unique needs of menopausal women, fitness studios can foster community and redefine wellness,” Tracey concluded, highlighting the industry’s potential to empower women at every stage of life through thoughtful programming and support.