Indian color cosmetics brand, Swiss Beauty, has broadened its array of offerings by unveiling a new range of lipsticks titled ‘The Lipstick of India’.
This recent addition marks Swiss Beauty’s inclusion of yet another product, elevating its current portfolio to encompass more than 1500 distinct SKUs.
The brand highlights its robust growth within the lipstick segment and anticipates that this fresh release will propel its recognition into the hearts of households across India.
Saahil Nayar, CEO of Swiss Beauty, shared his thoughts on the launch, stating, “We are thrilled to introduce our most ambitious launch this year – the ‘Hold Me Matte’ lipstick collection. This revolutionary assemblage underscores our dedication to providing products tailored to Indian makeup enthusiasts, addressing their preferences and requirements.”
He elaborated, “Dubbed ‘The Lipstick of India’, this product was conceived with a meticulous understanding of Indian skin tones, preferences, challenges posed by diverse weather conditions, hydration considerations, color payoff, and extensive research into the authentic aspirations of Indian makeup enthusiasts. As we debut this line across numerous online and offline retail platforms, we believe that this lipstick range will emerge as a symbol of beauty empowerment for makeup enthusiasts everywhere.”
The freshly unveiled lipstick collection is now available on Swiss Beauty’s official website, as well as prominent platforms such as Nykaa, Amazon, Purplle, Myntra, and other prominent marketplaces.