Designer Geethika Kanumilli’s latest collection, In Full Bloom, celebrates the powerful journey of self-growth, transformation, and empowerment, resonating deeply with the essence of nature’s resilience. Drawing inspiration from the beauty of both personal evolution and the strength that emerges from overcoming challenges, the collection combines joy, vibrance, and a harmonious fusion of tradition with a modern sensibility.
For Geethika, fashion is an ongoing narrative of change, where innovation meets heritage. “My design philosophy focuses on celebrating local craftsmanship while reimagining classic fabrics with experimental textures, intricate detailing, and handcrafted embellishments,” she explains. The collection is a tribute to women who embrace their individuality with grace and confidence, offering designs that empower and radiate elegance.
In Full Bloom prominently features florals, symbolizing femininity, new beginnings, and the vibrant energy of life. The collection’s botanical embroideries, blooming appliqués, and celestial motifs speak to dreams and boundless aspirations. Geethika describes her collection as a delicate balance of softness and strength, much like a flower in full bloom. “Each piece mirrors the radiant transformation of a woman, captured through intricate artistry and innovation,” she adds.
The collection offers a sophisticated blend of silks, organza, and handwoven textiles, ensuring a balance of fluidity and structure. The color palette gracefully transitions from soft pastels to rich jewel tones, evoking the freshness of spring and the vibrancy of summer. Exquisite detailing is evident throughout, with 3D floral embellishments, intricate hand embroidery, and sculpted drapes adding a refined yet dramatic flair to each design.
Geethika’s personal connection to the collection is evident in the creative process behind it. Crafted during a time of introspection and growth, the designer collaborated closely with artisans to revive traditional embroidery techniques, experiment with layering, and introduce new textures. “One of the most intricate pieces, a hand-embroidered floral lehenga, took over 200 hours to complete. It stands as a testament to patience and the skill of our artisans,” she shares.
In Full Bloom offers an array of silhouettes, including statement lehengas, modern saris, corsets, and draped skirts, each meticulously designed for grand occasions such as weddings, cocktail parties, and festive celebrations. The bridal lehengas, in particular, redefine opulence with their intricate embroidery and unparalleled attention to detail. The collection’s playful and fresh prints further distinguish it from previous works, adding an air of youthful exuberance.
Ultimately, In Full Bloom is a tribute to the modern woman—whether as a bride, a wedding guest, or a lover of heritage-inspired fashion. With its intricate craftsmanship and transformative designs, this collection promises to captivate and inspire.
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