Sporting goods retailer Decathlon has announced a strategic partnership with PureGym aimed at providing more accessible and high-quality fitness solutions to customers.
Under the new collaboration, millions of PureGym members will receive an exclusive 10% discount on a curated selection of Decathlon products. The range includes gym wear, workout mats, training equipment, and nutritional supplements.
Chrysanthe Rukebesha, Head of B2B at Decathlon UK, expressed enthusiasm about the partnership, highlighting the shared values between the two brands. “We are thrilled with this milestone collaboration,” Rukebesha said. “PureGym and Decathlon both prioritize the importance of a healthy lifestyle, and together, we are committed to promoting inclusive access to sport. By combining our efforts, I firmly believe we will inspire more people to become active across the UK.”
Stephen Rowe, Group Marketing Director at PureGym, also welcomed the partnership, emphasizing the potential for enhancing the fitness experience for both brands’ communities. “This partnership is truly exciting,” Rowe said. “It allows us to provide our members with top-quality, affordable fitness solutions, and we look forward to further supporting both our communities in the future.”
This collaboration marks a significant step towards making fitness more accessible to a wider audience, further strengthening both brands’ commitment to health and wellness.
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