The Ordinary, a brand owned by Estée Lauder Companies, has launched a new campaign designed to address and debunk common beauty myths, aimed at promoting its latest product, the GF 15% Solution. The initiative includes a full-page advertisement in a UK newspaper and the creation of a dedicated website to further educate consumers.
Clarifying Scientific Misconceptions
According to the website, thetruthshouldbeordinary.com, “In a world where facts can be blurred and science often filtered, the truth can be hard to find.” The site aims to break down complex scientific studies and dispel popular industry myths. Among the topics explored are whether natural ingredients are superior, the impact of sunscreen on coral reefs, the concerns surrounding aluminum in deodorants, and the prevalence of animal testing in the cosmetics industry.
A Commitment to Science and Transparency
The Ordinary, known for its laboratory-inspired packaging and a focus on active ingredients, has long been committed to offering products grounded in science. This campaign reinforces the brand’s dedication to providing clear, evidence-based information to consumers, reflecting its ongoing effort to demystify the beauty industry.
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