Packing for a trip can be a challenge, especially when it comes to organizing beauty essentials. Many travelers struggle with bulky, inefficient containers that waste valuable space in their luggage. Jess Bruton, the founder of SOMI, set out to solve this problem, creating a compact, practical solution for beauty lovers on the go.
Frustrated by the inefficiency of conventional travel beauty items, Bruton, an avid traveler and beauty enthusiast, came up with the idea for a revolutionary decanting kit. After encountering the all-too-common issue of beauty products taking up excessive space in her suitcase, Bruton decided to design a system that would allow for more streamlined packing without sacrificing the quality of her beauty routine.
“I literally stopped packing halfway through and began sketching ideas for a better solution,” Bruton recalled. “I wanted something that was compact, stackable, and aesthetically pleasing, while also being easy to use.”
The result of this effort is SOMI’s decanting kits, designed to keep beauty products organized, leak-proof, and easy to decant. After two and a half years of testing and redesigning, Bruton launched two travel-ready kits: the Vacay Kit and the Curate-Mi Kit. Each kit is equipped with refillable pumps, jars, and sprays, all housed in a hard-shell travel case.
Bruton’s design approach was influenced by the need for practicality and personalization. “I wanted a kit that was modular and could grow with the traveler’s needs,” she said. The Vacay Kit is a pre-curated set containing ten essential miniatures, including various pumps, sprays, and jars for beauty products, while the Curate-Mi Kit allows users to tailor their kit to specific preferences.
The SOMI kits include practical tools like a double-sided spatula, dropper, and bamboo scoops, and are designed to make beauty decanting a clean and mess-free experience. Both kits are available in a neutral tofu color, with additional options coming soon, and future plans include offering customers the ability to buy individual bottles to customize their sets.
For Bruton, the launch of SOMI was a labor of love, driven by a passion for both travel and beauty. “The process was costly and challenging,” she admitted, “but I knew I wanted to offer a solution that people could truly rely on.”
SOMI’s travel beauty kits provide a much-needed solution for travelers looking to streamline their packing while maintaining their beauty routines. With customizable options and an emphasis on efficiency, SOMI is poised to become a must-have for frequent flyers and beauty aficionados alike.
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