In the realm of beauty, Irish brands are quickly making their mark by offering luxurious alternatives to high-end counterparts. With a strong focus on quality ingredients and sustainable formulations, these homegrown labels are redefining beauty standards. Here’s a look at three standout Irish beauty brands that are proving their worth in the global beauty industry: Ealu Body Care, Ground Wellbeing Skincare, and Sea+Solu Haircare.
Ealu Body Care: A New Luxury in Self-Care
Founded just a year ago by Irish entrepreneurs Carly Colgan Bates and Susan Fox, Ealu Body Care draws inspiration from the Irish word for “escape.” The brand offers a curated selection of body care products designed to elevate your self-care routine. Currently, the range includes three key products: Body Sand, a rejuvenating exfoliating scrub; Body Gloss, a shimmering body oil; and Body Drench, a deeply hydrating body cream.
The standout in the collection is Body Gloss, a luxurious oil featuring 51% squalene, a natural skin hydrator. The formula offers an intense moisture boost, leaving the skin with a radiant, glass-like finish—without any greasy residue. Notably, its fragrance evokes the warmth of a summer evening, making it a true sensory escape. All three products are priced under €40, with Body Gloss retailing for €38 and the scrub and cream at €25 each.
Ground Wellbeing: Skincare for Sensitive Skin
Ground Wellbeing, a wellness brand founded by Peigín Crowley, has expanded into skincare with the launch of its Biome range. Designed specifically for sensitive or compromised skin, the line features six products, including a cleansing oil, exfoliating treatment cleanser, facial mist, serum, cream, and facial oil. Each product is carefully formulated with soothing, calming ingredients that nurture the skin’s natural barrier.
The Biome Cleansing Oil is a standout, blending nourishing oils like jojoba, castor, and cotton seed to remove makeup and impurities while preserving skin’s moisture. Another favorite is the Plant Water Facial Mist, which delivers instant hydration and a calming effect with each spritz. With prices ranging from €14 to €60, the range offers flexibility for different budgets, making it easy to sample before committing to a full-sized product.
Sea+Solu: Hydration and Repair for Every Hair Type
Sea+Solu, an emerging Irish haircare brand, has quickly gained recognition for its innovative formulations. Created by entrepreneur Sinead Asple, the brand focuses on nourishing and repairing hair of all textures with premium ingredients.
The Moisture Melt Hair Mask is the brand’s flagship product, delivering intense hydration and conditioning in a lightweight, creamy texture. Additionally, the brand offers customizable hair boosters that can be added to the mask based on individual needs, including anti-frizz, moisture, and strength boosters. These products, priced from €20.95 for the boosters to €33.95 for the mask, offer a tailored haircare experience that rivals more expensive salon treatments.
Conclusion
These three Irish beauty brands are not just keeping up with luxury counterparts—they’re setting new standards in self-care and beauty. With exceptional formulations, sustainable practices, and affordable pricing, Ealu Body Care, Ground Wellbeing Skincare, and Sea+Solu are reshaping the beauty landscape, proving that high quality doesn’t have to come with a luxury price tag.
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