Italian beauty has long been admired for its timeless elegance and effortless glamour. As 2025 progresses, global beauty trends are increasingly inspired by Italy’s signature style, with everyone from influencers to fashion icons embracing the country’s beauty principles.
This rise in Italian beauty trends gained significant momentum in 2024, largely fueled by viral TikTok trends such as the ‘La Dolce Vita’ and the ‘Tomato Girl’ aesthetics. These movements capture the essence of Italian style — refined, relaxed, and effortlessly chic.
This year’s beauty trends continue to draw influence from Italy’s golden age of cinema, where screen icons like Gina Lollobrigida and Sophia Loren became synonymous with a look that balanced sophistication with natural beauty. The goal is to achieve an elevated appearance without appearing overly done.
Melbourne-based makeup artist Marina Luccio is enthusiastic about the direction of Italian beauty in 2025. “It’s about maximalist glamour that doesn’t feel overdone — think dark eyes, warm tones, bronzy blush, terracotta lips, and that classic European summer vibe,” she says.
For those ready to embrace their Italian glow-up, here’s a look at the trends that are dominating the beauty scene.
1. The Italian Bob
Among the many bob variations gaining popularity, the iconic Italian bob stands out. Characterized by layers and a chic cropped look, this style was popularized by Hollywood icons like Audrey Hepburn and Monica Vitti. It’s a look that’s easy to style, dries quickly, and adds a sophisticated edge to any outfit.
The Italian bob’s versatility makes it a staple for those seeking a polished, yet effortless style. This haircut continues to be a favorite for its combination of simplicity and elegance.
2. Retro Eyes
The return of winged eyeliner is one of the most notable trends from the SS25 runway. Drawing inspiration from the mod era and feline flicks, the winged eyeliner look is highly adaptable, making it a favorite among beauty enthusiasts.
Italian beauty often emphasizes bold, defined eyes. Melbourne makeup artist Aeisha Phillipson describes this style as “elegance with a touch of sexy.” She recommends a darker tightline to enhance the eyes without overwhelming the overall look.
3. A Touch of Luxe
Elevating your summer updo doesn’t have to be complicated. Italian-inspired beauty often incorporates luxurious hair accessories such as statement brooches, headbands, or scarves. These accessories can instantly enhance the elegance of any hairstyle, offering a subtle hint of luxury while keeping things simple.
Whether for an evening out or a casual day, the right hair accessory can transform a look from ordinary to exceptional in minutes.
4. Big Blowouts
Voluminous hair with windswept part lines has slowly gained traction, popularized by models like Barbara Palvin, Camila Morrone, and Vittoria Ceretti. Achieving this voluminous look can be simple, but the real challenge lies in maintaining it throughout the day.
Becc Snow, owner of Alchemy Salon, advises using a root-lifting spray and styling mousse to help retain the volume. “Most people focus on creating volume but forget to prep their hair with products that help it hold,” Snow explains. The result is a style that exudes a carefree, effortlessly chic look reminiscent of Italian summer vibes.
5. Being Bellucci
Monica Bellucci remains the epitome of Italian beauty. Her signature look, characterized by smoky eyes, rose-colored lips, and glossy locks, continues to inspire beauty enthusiasts worldwide, particularly among Gen Z, with thousands of TikToks dedicated to recreating her makeup techniques.
Luccio emphasizes that flawless skin is essential to achieving Bellucci’s iconic look. “If I were to recreate her signature style, it would involve flawless foundation, cool-toned eyes with eyeliner, and a soft, natural lip,” she says.
As these Italian beauty trends continue to take the world by storm, it’s clear that Italy’s iconic glamour is far from fading. From the Italian bob to the smoky eyes of Monica Bellucci, the allure of Italian beauty remains as captivating as ever, inspiring global trends and redefining what it means to be effortlessly chic.
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