Aotearoa New Zealand is set to introduce a groundbreaking eating disorder prevention program designed by the globally recognized expert, Professor Eric Stice of Stanford University. This initiative aims to address the increasing rates of eating disorders among young women in the country.
The program, known as The Body Project, is an evidence-based intervention that seeks to challenge the pursuit of unrealistic body standards and promote healthier body image ideals. Professor Stice’s approach has already made a significant impact worldwide, with over 6 million individuals in 140 countries benefiting from its implementation.
Leading the initiative in New Zealand is Professor Ajmol Ali from Massey University, who underscores the program’s importance at this pivotal moment. “The effects of eating disorders are far-reaching, affecting individuals, healthcare systems, and economies. The rise in eating disorders since the pandemic highlights the urgent need for preventative measures with clinical backing. This initial study is a crucial step towards larger trials across New Zealand, aiming to integrate effective prevention strategies into the healthcare system.”
The Body Project has been extensively tested in various global regions, including North America, Europe, and the Middle East. Research from these studies indicates a significant reduction in the risk of eating disorders, with a decrease of 54 to 77 percent in the onset of new cases. Moreover, Professor Stice’s research reveals that the cost of treating one eating disorder patient can equate to the cost of preventing the disorder in 50 individuals.
Professor Ali expresses optimism about the program’s potential impact in New Zealand. “We are excited to bring this valuable research to New Zealand and make a tangible difference in the lives of Kiwis. Our goal is to expand prevention efforts and ease the burden on the healthcare system. We are currently seeking to recruit 80 female students aged 18 and above for this initial phase. We hope that participants will recognize the significance of this research and contribute to improving health outcomes through their involvement.”
The implementation of The Body Project in New Zealand represents a significant advancement in the fight against eating disorders, offering hope for effective prevention and healthier futures for many.